A pair of entrepreneurial brothers have opened up their Australian online art-selling platform to remote outback art centres, allowing hundreds of previously isolated indigenous artists direct access to art buyers around the world.
Edward and George Hartley founded Bluethumb to address two major issues they saw within the art industry: a way for normal people to buy art, and assisting emerging artists to find a market. Their online platform solves both of these problems in one fell swoop by giving artists a forum to display their work directly to art enthusiasts, no matter how far removed the two may be geographically. This has clear benefits for the many Aboriginal artists living in remote areas.
By working in partnership with some of the 90 or so art centres in regional Northern Territory, South Australia, Western Australia and Queensland, the brothers have opened up and simplified the sales process for some of the 13,000 Aboriginal artists represented by these organisations. They currently have 3% Aboriginal artists on their books, a figure which is in line with the percentage of Aboriginal people in Australian society, and they are firmly committed to encouraging more to join.
The results so far have been promising with all eight arts centres making sales in the first fortnight. Mel Henderson, the interim art centre manager of Papulankutja Artists in Blackstone community (800km from Alice Springs in the Ngaanyatjarra Pitjantjatjara Yankunytjatjara lands) is pleased with the relationship.
“Bluethumb is fast becoming a strong advocate promoting not only the work of artists yet also the work remote arts centres do.”
Bluethumb employs a simple business model appears to be making a genuine effort to recruit Aboriginal artists. This makes for an unprecedented opportunity for them to get their work out to appreciative audiences worldwide.
See more ~ Bluethumb online Aboriginal art gallery